Category: China

In this article you will discover what Baidu My Business is and how it can be useful for your business. Baidu is China’s leading search

Key Opinion Leader (KOL), testimonial, ambassador: there are many nomenclatures of influencers in China. This can lead to some confusion, but the first thing to

Nowadays, the world of cross-border e-commerce platforms in China is more open than ever to foreign brands that want to sell Beyond the Wall. Thanks

China is the second largest advertising market in the world, with a steady growth year by year. Just in 2021, online advertising industry revenue in

In this article we will find out what Weibo is and how it works. This social, in fact, holds enormous potential for implementing your company’s

On the cover: different uses of the metaverse for digital activities in China. Source: elaboration by East Media.   The metaverse in China has seen

With a 2022 GDP at a +5.5%, China is confirmed to be the second largest market in the world and a major player in the global economic scenario, especially

Beyond Wall, live commerce, born from the fusion of live streaming and e-commerce, is emerging as a new marketing tool to sell products, interact directly

In 2021, the total number of the worldwide Internet users reached about 4.5 billion, 59% of the world’s population. Many of these users rely on

China, which is perfectly integrated into the global technological landscape, after updating its Data security law and Cyber-security law in 2017, is focusing on its